In UtenSilos Blog

Looking to attract consumers? Here’s a “scentsible” solution!

June 11th, 2009

Marketing strategies already use visual and audio stimulation to attract consumers. But many places also use Scent Marketing. Scent Marketing is exactly what is sounds like: using scents to attract the attention of consumers. When people smell something they deem as pleasant, they may stay longer in a certain environment and/or spend their hard-earned money there. This marketing tactic is already used in certain shops, hotels and casinos. Getting a certain aroma into the air isn’t very difficult when using Scent Systems. Scent Machines can be used in small areas, large areas and even outdoors. The scents can also be changed out regularly. scent systems can be strategically placed in high traffic areas for optimal results. Scent and memory are very closely linked in the brain. Consciously or sub-consciously, consumers link certain scents with certain memories and places. Using Scent Systems can create brand loyalty. Scent Machines can be used to disperse calming smells (think lavender), luxurious smells (certain perfumes or bubble baths) or energizing smells (think lemon or mint). A sporting goods store might use a pine-tree scent or a candy store might use a bubble gum scent. Certain places can even use Scent Machines to cover up certain odors, like maybe in a gym environment! Overall, Scent Marketing can be a very effective tool to attract consumers and keep them coming back for more.

Entry Filed under: Business