In UtenSilos Blog

The Advantage of Longtail Keywords

July 13th, 2009

When tailoring the keywords for my website, I was careful to use more than just one category of them. I used the single word and more commonly used phrases that would get me fewer total hits due to my position in standings, but I also am counting on the other type which are called longtail keywords. These are the ones that in a statistical bell curve, would fall on the tails at either end. Outliers in the curve are less frequently accessed but they do add up in their numbers since the standing position for those are higher. I may show up third in those searches but lower in the others.

Entry Filed under: Business